Proximity has always been the cornerstone of Casino's positioning. A new form of proximity, both geographical and emotional, embodied by Casino shopping centres. Mainly located on the outskirts of mid-sized towns, they are designed to take the strain out of daily shopping by making the whole process easy and enjoyable and by projecting a respectful, loyal and caring attitude
... to l'Esprit Voisin
Mercialys has taken this new form of proximity and turned it into a truly innovative concept : L'Esprit Voisin. The ideal neighbour has a strong personality, is committed to protecting the environment and is respectful of others. L’Esprit Voisin is far from just a theoretical concept, it has been put into practice consistently across all the shopping centres in the Alcudia programme *. L’Esprit Voisin shopping centres have a truly local feel and a strong identity, they are respectful of sustainable development, they project a warm, welcoming atmosphere and provide useful services and an innovative but bang up-to-date offering.
* Alcudia is a several-year programme launched in July 2006 with the aim of refurbishing, redeveloping, expanding and creating value at some one hundred shopping centres operated jointly with the Casino Group.
| A neightbour with a strong personality and a truly local feel : a home. | A committed neighbour who protects the environment, a responsible citizen. | A caring neighbour who welcomes everyone : an atmosphere, a useful service. | A neighbour open to others and to new ideas : a more up-to-date offering, events. |
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